View research below focused on sign strategies that are accepted as being most effective or valuable.

A Framework for On-Premise Sign Regulation
Arts & Science of Sign Design
Arts and Science of Sign Design – Executive Summary
Best Practices in Regulating Temporary Signs
Best Practices in Regulating Temporary Signs – Executive Summary
Digital Print Trends and Technologies in the Sign and Graphics Industry
On-Premise Sign Research Review
Retail Signage: Practices to Increase ROI – Executive Summary
Retail Signage – Practices to Increase Return on Investment
Retail Wayfinding Best Practices – Executive Summary
Retail Wayfinding Best Practices
Signs and the Downtown Experience
Typography, Placemaking, and Signs
Urban Wayfinding Manual – Executive Summary
Urban Wayfinding Planning and Implementation Manual