Research Library

The Sign Research Foundation has a vast library of academic research on sign codes, wayfinding, traffic safety, placemaking, sign design & placement, brightness & illumination levels, and many other topics related to world-class signage systems. Our peer-reviewed research is available free of charge for the betterment of society. Browse the topics below, or scroll down to view a comprehensive list of all research.

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Sign strategies that are accepted as being most effective or valuable.

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Practices in the art and science of sign or system design.

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Brightness, energy efficiency, engineering, and conspicuity of illuminated signage.

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Legal and regulatory issues, including impact of Supreme Court decision on temporary signs.

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The planning, design, and management of public spaces with the intention of promoting people’s well-being.

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Proper signage visibility, lighting and placement contributing to safe streets and communities.

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Evaluation and guidance on effective sign codes in different environments.

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Economic value of a sign to a business, how consumers perceive signs, return on investment for signs.

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Information systems that guide people through a physical environment and enhance their understanding and experience of the space. 

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All SRF Research in alphabetical order:

100,000 Shoppers Can’t Be Wrong: Signage Communication Evidence from The BrandSpark / Better Homes and Gardens American Shopper Study
A Framework for On-Premise Sign Regulation
A Legal and Technical Exploration of On-Premise Sign Regulation – An Evidence Based Sign Code
Amortization Explained
Anderson Township Studio Project Summary
Arts and Science of Sign Design
Arts and Science of Sign Design – Executive Summary
Best Practices in Regulating Temporary Signs
Best Practices in Regulating Temporary Signs – Executive Summary
Business Makeover Case Study of Harris Tynes Realty
Community Aesthetics and Sign Regulations
Comprehensive Review of Literature on Signage 1950 to Present
Comprehensive White Paper Review Of Signage Literature
Consumer Perceptions in Retail Signage – Executive Summary
Digital Print Trends and Technologies In the Sign and Graphics Industry
Digital Print Trends and Technologies In the Sign and Graphics Industry – Executive Summary
Digital Signage & Traffic Safety: A Statistical Analysis
Digital Signage & Traffic Safety – Executive Summary
Economic Value of On-Premise Signage – Executive Summary
Economic Value of On-Premise Signage (University of San Diego, 1997)
Economic Value of On-Premise Signage (University of Cincinnati, 2012)
Electronic Paper, LED Illumination and Teleportation- Fact or Fiction in 2010
Emerging Cognitive Science Technologies –Models That Predict Human Visual Attention
Evaluating Stakeholder Perceptions of Form Based and On-Premise Traditional Signage Codes for
Commercial Signage Along Streetscapes
Finding Common Ground – EMC and Digital Sign Issues
Glossary of Signage Terms
How We Can Fundamentally Rethink Communication in Urban Centers & Metro Areas
Illuminated vs Non-Illuminated Signage Economic Impact of Illumination
Impact on Economic Development & the Need for Commonsense Zoning Laws & Regulations
Improving Sign Effectiveness with 3M's Visual Attention Modeling Software
New Evaluation Technique for Signage
New Tools for Looking at the Importance of Signage
Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers (EMCs)
Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers (EMCs) – Executive Summary
NSREC Sign Classification System & Glossary of Terms (Overview)
On-Premise Sign Research Review
Planners, Signs and a Community’s Well Being (Overview)
Protecting Appearance and Atmospherics: Trade Dress as a Component of Retail Strategy
Public Art and Urban Design: Evolution of Signs and Placemaking
Recalculating How We Can Fundamentally Rethink Communication
Retail Signage – Practices to Increase Return on Investment
Retail Signage ROI – Executive Summary
Retail Wayfinding Best Practices
Retail Wayfinding Best Practices – Executive Summary
Showcasing – The One Thing a Business Cannot Live Without
Signage as Marketing Communication – Research Perspectives and Next Steps
Signage Communication Evidence from The BrandSpark – Better Homes and Gardens American Shopper Study
Signs and Federal Laws of Protection
Signs and the Downtown Experience
Signs and the Downtown Experience – Executive Summary
SRF Analysis: The State of Sign Codes after Reed vs. Town of Gilbert – Executive Summary
Stakeholder Perceptions of Form-Based and On-Premise Signage Codes in Streetscapes – Executive Summary
String of Pearls – 2015 NSREC Research
Technology of Signage: A Historical Review
The Economic Impact of Exterior Electronic Message Boards
The Importance of Signage in Repositioning Your Brand
Typography, Placemaking, and Signs
Typography, Placemaking, and Signs – Executive Summary
Understanding the Economic Value of On-Premise Signs – A Study of the Impact of On-Premise Signage and Criteria for Evaluation
Urban Wayfinding Planning and Implementation Manual
Urban Wayfinding Manual – Executive Summary
Viewing Signs through the Eyes of the Beholders: Perceptual Evidence from the American Grocery Shopper Survey