The Sign Research Foundation has many opportunities for volunteer leadership in support of our mission.
Complete our Volunteer Leader Application and we’ll find the perfect spot for you!
SRF is seeking the following:
Committee Members – There are three SRF committees, please review the expectations and goals of each committee that interests you below.
Apply for a position on our Board or Committees by completing our Volunteer Leader Application.
Speakers – Are you an educator or dynamic presenter? We are always looking for innovative thought leaders to speak to graduate students at a university workshop or to present at our annual conference. You can suggest a topic of interest or send your speaking history to email@example.com.
Subject Matter Experts – Are you an expert in a particular aspect of signage (like energy efficiency, wayfinding, illumination, design, sign codes, ADA, retail, etc.)? Join one of our research advisory panels by emailing firstname.lastname@example.org with your area of expertise. Our advisory panels give guidance and counsel to our teams of academic researchers. The advisors will hear the methodology, preliminary findings, and progress of the project at every key milestone.
- Digital Wayfinding Trends: A Heuristic Evaluation of Museums, Healthcare, and Transit Experiences
Experienced designers have deployed ground-breaking fusions of traditional and interactive wayfinding elements, animating the public realm and molding new user experiences. Museums, healthcare facilities, and transit systems have been particularly forward-thinking, combining apps, indoor location technology, and digital and static signage to guide visitors in their facilities. This research study will consist of three in-depth case studies (one museum, one healthcare, and one transit experience) supported by shorter capsule length summaries of other noteworthy programs in each setting.
- Energy Usage & Efficiency Analysis of Model Illuminated Signs
The amount of energy required to adequately illuminate a “typical sign” is not well understood nor is there a standard way in the industry of communicating the energy efficiency of illuminated signs. This research project will document the energy usage and efficiency of several typical and model on-premise sign types that are built with the most common lighting and light management configurations and operated under typical ambient lighting and environmental contexts. The intent of the research is to provide a better understanding of the factors that impact sign energy efficiency.
- Illuminated Sign Conspicuity–What Factors Make a Sign Noticeable and Legible?
This project seeks to investigate the factors impacting the conspicuity of illuminated signage and the legibility of visual information displayed on such signs. Through a review of the pertinent literature and best practices, through human factors experimentation, and through user-friendly synthesis of key findings, the LRC will provide tools and guidelines that can be immediately used by community planners and code officials to specify and verify the performance of signs designed to be readily seen and interpreted by the public.
- Placemaking Design in Form Based Codes
This study seeks to find the density of different streetscape elements to attract people, while still permitting on-premise signage to attract patrons' eyes and support economic activity. This study will use 3M's VAS software to measure pre-attentive visual processing and rasterized image scoring (Wang, 2015) to explore the relationship between element density and sign visibility. A logistic regression will analyze how much of a pedestrian vantage point scene may include trees, furniture, people, and other elements before a person is no longer able to find the business's on-premise sign during pre-attentive processing.
- Sign Code Development Process
This study seeks to build on existing literature about land use regulation, more specifically sign code development. As a part of this review of the literature, important Supreme Court cases will be examined to better understand, to the extent possible, the process used to develop the sign ordinances in these highly contested cases
- SRF Model Sign Code (2016 Revision)
This project is a comprehensive update and revision of the 2009 Model Sign Code to reflect legal developments and current industry research and best practices. In particular it will revise the legal discussion in light of Reed v. Town of Gilbert and subsequent cases applying Reed, discuss best practices to ensure compliance with Reed as regards content neutrality and subsequent cases applying Reed, with particular emphasis on best practices for regulating temporary signs in a content-neutral manner, incorporate research findings on EMCs and traffic safety, add EMC brightness recommendation, and consider further revisions based on various research and other sources.
- Wayfinding Management: Models & Methods in Healthcare Environments
This report investigates the people, processes, and tools that some of the leading large medical facilities in the U.S. have put into place to manage their wayfinding systems, from static signage to interactive kiosks. These case studies will provide the basis for best practices and checklists that wayfinding managers may employ as they establish or improve their own wayfinding systems and operations.