The Sign Research Foundation has a vast library of academic research on sign codes, wayfinding, traffic safety, placemaking, sign design & placement, brightness & illumination levels, and many other topics related to world-class signage systems. Our peer-reviewed research is available free of charge for the betterment of society. Browse the topics below, or scroll down to view a comprehensive list of all research.
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Sign strategies that are accepted as being most effective or valuable.
Practices in the art and science of sign or system design.
Brightness, energy efficiency, engineering, and conspicuity of illuminated signage.
Legal and regulatory issues, including impact of Supreme Court decision on temporary signs.
The planning, design, and management of public spaces with the intention of promoting people’s well-being.
Proper signage visibility, lighting and placement contributing to safe streets and communities.
Evaluation and guidance on effective sign codes in different environments.
Economic value of a sign to a business, how consumers perceive signs, return on investment for signs.
Information systems that guide people through a physical environment and enhance their understanding and experience of the space.
All SRF Research in alphabetical order:
Arts and Science of Sign Design
Best Practices in Developing Sign Regulations
Best Practices in Regulating Temporary Signs
Consumer Perceptions of Retail Signage: 100,000 Shoppers Can’t Be Wrong
Digital Print Trends and Technologies in the Sign and Graphics Industry
Digital Signage & Traffic Safety: A Statistical Analysis
Digital Wayfinding Trends – Lessons Learned from Museums, Healthcare, and Transit Experiences
The Economic Impact of Exterior Electronic Message Boards
Economic Value of On-Premise Signage
Energy Efficiency of Internally Illuminated Signage
A Framework for On-Premise Sign Regulation
Illuminated Sign Conspicuity – What Factors Make a Sign Noticeable and Legible?
A Legal and Technical Exploration of On-Premise Sign Regulation – An Evidence Based Sign Code
Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers (EMCs)
On-Premise Sign Research Review
Profiles of Sign Regulations in Multiple Communities and Environments
Retail Signage – Practices to Increase Return on Investment
Retail Wayfinding Best Practices
Signs and the Downtown Experience
The State of Sign Codes after Reed v. Town of Gilbert
String of Pearls: Improving Perception of a Built Environment
Typography, Placemaking, and Signs
Urban Wayfinding Planning and Implementation Manual
Wayfinding Management: Models & Methods in Healthcare Environments